5 Reasons Why You Need Auraya’s Voice Biometric Technology
The demand for better cybersecurity measures continues to increase every year as fraudsters attempt more sophisticated attacks. This puts immense pressure on cybersecurity leaders to ensure the best security protocols and safeguard their organization and customers. With Auraya’s voice biometric technology and its patented machine learning algorithms, organizations can enhance security whilst providing a seamless and delightful user experience. Below are five reasons why organizations should invest in Auraya’s voice biometric technology.
Enhanced User Experience
Traditional methods of verifying a legitimate customer requires customers to remember PINs, passwords, answers to security questions and collect and transpose one-time passcodes from their smartphones. These methods require users to remember an ever-increasing number of passwords and answers to questions. Finding the right code in an SMS or email requires switching applications or devices. The increased complexity that arises if a user forgets any required information or if they no longer have access to the device that they need to collect a one time passcode can make the process of verifying identity fraught. With Auraya’s voice biometric technology, organizations can simply verify identity by listening to the legitimate customers’ voice.
If the transaction or inquiry is being done in an APP or on a website the Auraya technology can simply display a microphone icon and ask the user to touch the microphone icon and say the displayed digits or words. If the transaction is being done using a voice BOT or whilst speaking with a call center operator the conversational speech can be used to do the verification. This friction free process improves customer experience and increases security.
Better Privacy for Customers and Staff
With Auraya’s voice biometric technology, customers are not required to share personal information (phone number, address, date of birth, mother’s maiden name, social security numbers etc) for every interaction. Customers will just need to use their voice and speak to be verified. Once the customer’s identity has been voice verified the organization can carry out the customers’ requests secure in the knowledge that they are dealing with the legitimate account holder without that customer needing to disclose personal data to any staff members either when talking with a contact center agent or interacting on a chat session or completing online transactions.
Additionally, with Auraya’s voice biometric technology, organizations can choose where to store their precious customer data. Organizations can store their customers voice print data within their own secure systems in the same jurisdiction where the customer lives. Wherever the customer's data is stored, organizations have complete control over their data and who gets access to it.
Improved Security Measures
Voice biometrics can be a form of multi-factor authentication. Many organizations now protect their client data with a multi factor approach. Organizations can insist that a customer uses a trusted device (phone, laptop, computer) also provide a secret token such as a pin or a password and provide a biometric verification. Voice Biometrics increases the security of this multifactor approach as the customer may be required to say a unique one-time passcode from a trusted device with a biometrically verified voice. This approach allows all types of transactions in digital and phone channels.
With Auraya’s voice biometric technology, fraudsters cannot simply imitate or use recorded playback or synthetically generated voices to impersonate victims. With patented machine learning algorithms, mimicked and synthetically generated voices can be detected and flagged. Random phrase challenges can also be issued to deflect and reject recorded playback attempts.
Increased Agent Efficiency
Voice biometrics can be used to replace inefficient and outdated verification methods when customers call an organization’s contact center. This means that the user can be verified even before reaching an agent and be offered personalized self-service reducing the number of calls that need to be handled by an agent. If a caller needs to speak with an agent then the agent will be notified of the caller’s identity prior to the conversation beginning. This verification status allows the agent to offer immediate personalized service and improve customer service and agent handle time.
Cross Channel Capability
Auraya’s voice biometric technology comes in the form of a lightweight API, allowing organizations to integrate voice biometrics in various channel platforms. Organizations can use voice biometrics during the IVR of their contact centers, or via their mobile application or even through an HTML5-based web portal.
A regular call center customer can use their voice to verify their identity if they choose to do a transaction online. Similarly, a customer who enrolls their voice print online can be voice verified if they ever call the contact center.
