Auraya Updates and News

Clive Busby Joins Auraya as General Manager EMEA

Angelo Gajo | August 18, 2020 | 5 minutes


Auraya Expands EMEA Team to Strengthen Global Presence

[SYDNEY, NSW, August 2020] –  As Auraya continues to develop its next-generation voice biometric technology, it is also expanding its global presence to ensure that organisations around the world have the opportunity to take advantage of the security performance, user experience and costs benefits that Auraya’s ArmorVox voice biometric engine and EVA the Amazon Connect voice biometric extension provides. Auraya has appointed Clive Busby as the new General Manager of the EMEA team to lead Auraya’s growth in the United Kingdom and across the EMEA region. With Auraya’s global network of resellers and end-user customers continuing to grow, Clive will lead a growing team of local subject matter experts to support Auraya’s new and existing resellers to make the most of Auraya’s voice biometric technology.

Clive joined the Auraya team last year in a business development role and has now been appointed as the General Manager of the EMEA region with responsibilities for managing the relationships with Auraya’s partners and customers in the EMEA region. Clive is a senior business executive with strong sales, marketing, and business development skills. He has over 20 years’ experience in delivering strategies for new business, sales, and management, especially within IT organisations in new and emerging markets. 

After an early sales career, which included working with corporates such as Oracle, Siemens, and Mercator (now IBM), Clive joined Auraya after being the General Manager at VixVerify (now GBGplc), an Australian Identity & Verification supplier.

“I am delighted to be a part of the team, helping take Auraya into its next phase of expansion within the EMEA region. I am also especially excited for the upcoming opportunities of Auraya’s voice biometric technology on Amazon Connect and the Amazon Marketplace platform. Voice biometrics is a high growth area and Auraya has well-proven technologies and a great track record with our customers over many years.” commented Clive.

Paul Magee, CEO of Auraya said “Clive joins the Auraya executive team at an exciting time for Auraya and our partners. The new ways of working and the extra challenges organisations are facing in delivering first-class service to their customers in an environment where security and privacy are major considerations for all organisations. Clive will help Auraya and its trusted partners to deliver voice biometric solutions to address the needs of large and small organisations. Clive brings a wealth of experience in the identification and verification market as well as deep experience in building a high-performance team. His experience in delivering solutions from AWS marketplace leveraging the new Amazon Connect cloud-based contact centre will allow customers to fast track their voice biometric solutions”.

About Auraya

Auraya is a world leader in voice biometric technology with the mission of empowering people and organisations to interact and engage with convenience and security in all channels and languages.

Auraya has developed the next generation in voice biometrics technology, delivering easy to use and highly secure authentication and fraud detection capabilities. Auraya provides its technology to a global network of partners that incorporate Auraya’s voice biometric capabilities into their secure, customer-facing applications and fraud detection solutions. The ecosystem of partners delivers solutions in all industries including government, education, healthcare, financial services, retail services and telecommunications.

ArmorVox is Auraya’s next-gen voice biometric engine designed for telephony and digital channel implementations. ArmorVox allows partners to provide frictionless and seamless customer experience and improved digital security by using its machine learning algorithms and patented features such as automated tuning process, speaker-specific thresholds and background models, impostor mapping, synthetic voice detection and voice collection process from browsers. Powered by ArmorVox, EVA is a ready-to-use, cloud-based voice biometric extension for telephony and digital channel solutions, providing voice identification & verification and fraud detection capabilities into existing business solutions.

If you would like to talk to the team at Auraya, send us an email at


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