Angelo Gajo | July 24, 2020 | 3 minutes
Inspired by the European regulation’s General Data Protection Regulation (GDPR), Brazil passed a comprehensive data protection legislation in August 2018. This new legislation, the Brazilian General Data Protection Act or Lei Geral de Proteção de Dados (LGPD), will come into effect on August 15, 2020.
The LGPD applies to individuals and organisations that processes personal data of users located in Brazil. This includes any personal data collected in Brazil as well as global organisations providing goods or services in Brazil. Like the GDPR, the LGPD aims to improve the global data management practices that involve the data of users in Brazil.
This means that organisations will be required to implement a new strategic approach to handling the personal data collected in Brazil, adding to the long list of regulatory compliance that organisations must abide by.
Article 18 of the LGPD lists the nine fundamental rights that data subjects have, including:
Fortunately, with Auraya’s voice biometric technology, organisations can implement secure and seamless user identification and verification capabilities while staying compliant with regulatory requirements such as the GDPR and LGPD. Auraya’s voice biometric engine, ArmorVox, and voice biometric extension for Amazon Connect, EVA, enables organisations to verify the identity of their callers by simply using their voice. This replaces outdated and insecure security methods such as PINs and passwords and security questions. This means that users do not need to provide personal information to someone such as an agent to verify their identity.
Auraya’s voice biometric technology allows any collected personally identifiable information to be stored securely and separately from the encrypted biometric voiceprints that are sent to ArmorVox for verification purposes. Auraya’s voice biometric technology can also be easily configured so that organisations can provide users the option to opt out, revoke consent or request to have their voiceprints deleted.
With ArmorVox and EVA, organisations operating or collecting personal data in Brazil can improve the security and user experience of their Brazilian customers whilst staying compliant to the new LGPD.