“On-demand delivery of computer power, database, storage, applications, and other IT resources via the internet with pay-as-you-go pricing.”
– Amazon Web Services
Many technological companies now use on-demand cloud-based platforms to offer pure cloud-native solutions like Auraya’s EVA for Amazon Connect. However, the rapid adoption and booming competition have driven some companies to undergo shortcuts to implement a ‘cloud’ solution.
“A model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing that can be rapidly provisioned and released with minimal management effort or service provider interaction”
– National Institute of Standards and Technology
This means that to be considered as a pure cloud-native solution, companies must ensure that their solution:
Additionally, cloud-based solutions offer three types of services: software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS). There are also four types of deployment: public, private, community and hybrid. If cloud-labelled solutions do not contain or provide either of these, then it is most likely that those solutions are cloud washed.
EVA for Amazon Connect is one great example of a pure cloud-native application. EVA for Amazon Connect is a SaaS voice biometric application developed by Auraya. It is built for Amazon Connect, a public cloud customer contact centre service on Amazon Web Services. The application provides voice biometric capabilities that allow customers to enrol, verify and authenticate their digital identities by using their voice.
EVA for Amazon Connect provides users with on-demand self-service access and is highly configurable via the standard Amazon Connect orchestration resources. Being built for the cloud, the resources are pooled and shared securely. This allows for limitless expansions, supporting scalability as more callers are enrolled, verified and authenticated.
Some companies have taken advantage of the trends and buzz words such as the marketing jargon ‘cloud’ that they have labelled their own solutions as cloud-based when it is not. This attempt to make their solutions’ perceived value more attractive is defined as cloud washing. For many instances of cloud washing, vendors would label their solutions with the word ‘cloud’ if any components interact with or rely on the internet. A common example would be a company rebranding their products by adding ‘cloud’ to it after creating a virtualised data centre for its legacy, on-premise software solution. The issue here is that the solution is still a legacy solution that requires an on-premise location, not cloud location.
To avoid settling for cloud-washed solutions, below are some common shortfalls that you should look out for:
Therefore, to fully conceptualise the benefits of the cloud technology, make sure you are dealing with pure cloud-native solutions and not half-baked cloud washed solutions.